The product:
A wire-free, rechargeable breast pump that fits into your nursing bra. It is discreet (but not invisible). The company also claims it's silent (it isn't but it is extremely quiet, most of the time!). App functionality allows you to adjust the suction and turn the pump on and off.
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What we love...
This truly is portable and quick to use. The pump is easy to charge using a micro usb cable. Long usage time per charge, with a warning light when the battery is running low. You can express on one side whilst feeding a baby on the other. Importantly, it really is hands free! This allows you to get on with life at the same time as pumping and can allow working mothers to pump discreetly in the office.
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What we loathe...
The bottle clip repeatedly breaks; you have to contact the company for
replacement bottle clips. The chamber leaks easily if the pump isn't
positioned correctly, or if you lean forward.
 
App functionality is poor; the milk level is extremely inaccurate.
 
Extra parts are overpriced, given the initial cost of the product. As the pump ages the leaking gets worse and it's harder to get good suction first time.
 
A light on top of the pump shows you it's on; this shines through clothing.
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The round-up:
The idea behind this pump is amazing and there is no doubt it's able to make your life easier. It allows you to express without being tied down with wires. However, this product has probably been released to the market too soon. I would expect a second-release pump to solve some of the major issues, such as a breaking bottle clip and leaking pump. The light on the top of the pump is far too bright; no one wants a glowing light in their bra when they are trying to be discreet about pumping.
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The brand's claim about it being silent is incorrect. However, compared to other pumps, it's surprisingly quiet and makes you feel a bit less like you're in a milking factory!
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The advert depicting a dancer wearing the pump is pretty misleading. Due to the way the pump is currently designed, milk would be leaking from the front and back if you were wearing it whilst moving that much. Wearing it whilst driving, doing your make-up, or working is much more realistic.
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I and other mothers I've talked to really have a love-hate relationship with this pump. But with no comparable product on the market it's an impressive newcomer.

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Rating: 7/10