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Ellen founded in 2019 after having baby Chloe.


Having spent hours online during nightfeeds looking for exciting baby products to buy to make her life easier, she struggled to find information and reviews on new products. Lots of friends asked for her advice on baby products, which is why she created the website.


Most baby review sites list products to buy without ever having seen or tested them, while consumer reviews aren't comprehensive enough.


New mums need honest, comprehensive and concise reviews.


Parenting is full on! We passionately believe that great smart technology and innovative products make our lives easier, when we need them the most.

We aim to be the most trusted and comprehensive innovative baby product review site in the UK.


1 mother 2 another features clear, structured reviews.



Thanks for getting in touch, we will get back to you as soon as possible.

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